Current Projects
COUNTDOWN TO CHRISTMAS 2023 : ELEVEN CITIES, TWENTY-TWO DAYS
Executed by our Low Emission Mobile Truck (LEMT) Division across six European countries, the USA and Canada.
The cities were chosen based on multiple criteria, including: December’s consumer spending power and footfall over the chosen period of twenty-two days, consumer engagement (attractions, themed entertainment, lighting, etc), Out-of-Home (OOH) expenditure, Christmas market history and placing family fun and safety at the heart of their unique holiday season extravaganza!
EMBRACE: Our LEMTs will embrace the vibrancy created by the Christmas shopping period in each chosen city. They will cruise along the busiest shopping streets and where possible, visit and park at many of the historic landmarks, Christmas markets, attractions and entertainment venues in a conscientious effort to reach as many consumers . Our fleet of LEMTs light up the streets!
Nuremberg Christmas market (Germany)
Oxford Street Christmas lights (London)
AUSTRIA: Vienna
FRANCE: Paris
GERMANY: Berlin / Dresden / Nuremberg
ITALY: Milan
CANADA: Montreal / Toronto
SWITZERLAND: Basel
UK: London
USA: New York
COUNTDOWN TO CHRISTMAS 2023
Campaign results:
SUPPORT: We are very proud to have supported ten (10) NGOs / Charities / Good Causes with their fundraising and awareness efforts over this critical period of the year for them.
PARTNER: We worked with a total of ten (10) project Partners per city, across all cities. This provided our Partners with category exclusivity and a large share of voice (airtime) per hour which helped maximise brand visibility and cut through to this targeted, fast moving, out-of-home consumer audience.
A huge effort from our LEMTs team to coordinate this unique campaign across eleven cities. We followed the Christmas shopping consumer journey allowing our project Partners to sustainably influence Millions of consumers in “real shopping time” over the twenty-two highest spending days of the year.
Exact out-of-home audience measurements are impossible to provide, however, we reported conservative audience figures per city (over the twenty-two days) ranging between 2.2MM and 4.5MM.
What our project Partners said:
“”We Partnered across all European cities and were delighted to see our branding on these low emission trucks in key markets for us. The trucks look great! We asked staff members to take some fun photos next to the trucks in various cities and used these assets on our social media channels to add some Christmas fun to our feeds. A BIG thanks to the Rangel & Partners team.””
“”We were impressed by the quality of the digital screen display of the trucks. They really light up the streets! The fact they emit 50% less harmful emissions was a real selling point for us to come on board. We look forward to the next campaign and working with your professional team.””
“”A GREAT addition to our Christmas media mix! The sustainability of the deliverable together with the price point and professional execution made it a no-brainer for us. Thanks to Alex Kahn at Rangel & Partners who we look forward to working with again.”
Contact our Sponsorship Team:
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