TWENTY CITIES : TWENTY DAYS – COUNTDOWN TO CHRISTMAS 2022
Executed by our Low Emission Mobile Truck (LEMT) Division across six European countries, the USA and Canada.
The cities were chosen based on multiple criteria, including: December’s consumer spending power, consumer footfall over the chosen period, consumer Christmas engagement in the city, Out-of-Home (OOH) expenditure and Christmas market history.
Our LEMTs will visit all major Christmas attractions and drive along the busiest shopping streets in each city.
Nuremberg Christmas market (Germany)
Oxford Street Christmas shopping (London)
AUSTRIA: Graz / Vienna
FRANCE: Paris / Strasbourg
GERMANY: Berlin / Cologne / Dresden / Nuremberg / Stuttgart
ITALY: Milan / Rome
CANADA: Montreal / Toronto
SWITZERLAND: Basel / Zurich
UK: Edinburgh / London
USA: Chicago / Los Angeles / New York
We will positively influence live consumer audiences over the twenty highest spending days of the year.
We anticipate delivering audience figures ranging between 2.2MM and 4.5MM per city.